Her Highness Sheikha Fatima Bint Mubarak

  • Mother of the Nation
  • United Arab Emirates

Subject Of the month

Peace is priority

On the twenty-first of September each year, the world celebrates the International Day for Peace. It is the day on which we all remember the importance of peace and its role in the world order to create it in the countries that face the dangers of conflicts, wars, and political upheavals followed by social and economic sufferings. These peoples are in dire need of all forms of help, foremost of which are peace efforts, which are their lifeline. They are in dire need of security and safety.Thus the responsibility lies on the countries and international organizations which are concerned with peace to work for solutions that reduce tensions and facilitate extending help and encouraging negotiations to create peace and decent living for the people of the world. This will only be achieved through the integrated efforts of the states and organizations that establish the desired stability.


"From the children of the Emirates to the children of the world" initiative

The launch of "From the children of the Emirates to the children of the world" initiative in cooperation between the Family Development Foundation and the Emirates Red Crescent, to consolidate the values ​​of giving, tolerance, and love for participation in the hearts of children in the Emirates by encouraging them to share gifts and toys with children from all over the world.

The donations of gifts and toys are made through 17 sites for the Family Development Foundation in Abu Dhabi, Al Ain, and Al Dhafra, and the Red Crescent will be responsible for distributing them globally.


"MATJERY" initiative for productive families

The launch of the "MATJERY" initiative for productive families under the supervision of the General Women's Union, as the initiative provides an exceptional experience for marketers through which the products and services are combined with sensory and digital products, adapted to personal tastes and what suits them, and to provide a safe and flexible environment with easy access to the product and payment process.

This initiative aims to continue the sustainable growth of the local economy and to complement Her Highness's tireless efforts to create the components and causes of a safe and decent life for all members of society and to support the overall developmental renaissance in the country through the use of resources and tools.

"Their Protection is Our Responsibility" Initiative

"Their Protection is Our Responsibility" Initiative  has been launched as part of Sheikha Fatima's Volunteering Programme to provide protective equipment for medical professionals including doctors, nurses and paramedics, against Coronavirus.

The initiative includes providing medical clothing and surgery wear made by Emirati volunteers working at the Volunteering Programme in a gesture of gratitude to the nation's first-line of defense against the pandemic.

The initiatives also includes a programme for capacity building and boosting the medical professionals' skills in protecting themselves against infectious diseases.